How To Waste A Lot Of Time And Money By Using Article Spinners

Most article marketing attempts come off as being pretty spammy. That might sound a little harsh, but let’s think through this for a minute. What is article marketing? Leaving aside guest blog posting for just a second, the most popular form of article marketing involves spinning content for the sole purpose of getting backlinks to a site. That approach to writing articles and getting backlinks creates nothing but a recipe for disaster. After three to six months, you’ll come to the dim reality that you’ve just wasted a lot of money and time and have nothing to show for it. How Article Spinning Is Supposed To Work The most advanced article spinners use a spinning syntax. This allows you to create a â€Å"seed article† with words and phrases that can be â€Å"spun† or â€Å"rotated† around within the article. For example, a sentence in an article might read, â€Å"the cat is on the mat.† This could be spun using a syntax like â€Å"[the/a/my] [cat/dog/lizard/pet rock] is [on/under] the [mat/rug/my neighbor’s car].† Each word or phrase is separated by a â€Å"/† or some other special character that the software developer has designated for his article spinning program. This is what allows you to come up with variations on the same sentence like â€Å"The cat is on the mat,† â€Å"My cat is on the mat,† My dog is under my neighbor’s car,† etc. Spun articles are then submitted to blog networks with a link in the footer of the article pointing back to your website. The more links you can pump out via these articles, the better your search engine rankings will be. With this kind of strategy, you could pump out 1,000,000 articles with a few good seed articles and dominate the entire Internet. It’s so easy, right? Not so fast. How Article Spinning Wastes Your Money Because all of the words in every sentence of your seed article have to be interchangeable for the entire article to make sense, it leaves a huge footprint that Google can very easily spot. In fact, many site owners are now seeing notifications in their Webmaster Tools account telling them that Google has discovered â€Å"unnatural linking patterns.† This isn’t 2002 anymore. Google has gotten a lot smarter since its Panda refresh. This algorithm update is specifically designed to weed thin content (i.e. spun articles). Google is also aggressively banning and penalizing blog networks that promote these types of articles with the most high-profile case being the former â€Å"Build My Rank† network. Networks like Unique Article Wizard, My Article Network, Blog Blueprint, LinkVana, Article Marketing Automation, Article Ranks, SEO Link Monster, Rank Jumpers, Authority Link Network, SEO Link Vine Elite, SEO Nitro, and Backlink Buddy have also felt the slap of Google. When it’s all said and done, you’ll spend a lot of time creating seed articles (or buying them), paying for the software to spin it, and then possibly paying for entry into a blog network only to have your site drop in the SERPs. Content Is King, Quality Is Queen The master of linkbuilding, Eric Ward, has build an entire business around the idea of merit-based linkbuilding. Unbelievably, he’s only published several hundred articles during his career (which started before Google even existed) and only has a few thousand backlinks pointing to his site. His secret? He wrote very high quality and insightful articles. He sought hard to get backlinks and guest blog posts. The result? His website, ericward.com, is nailed, stapled, glued, and screwed to the first page of Google for his chosen keywords. You may not have the time, desire, or ability to write great content. That’s fine. You still have two choices before you. You can either spend a little more money now for quality content that will lead to merit-based backlinks and an awesome position in Google’s search engine, or you can spend a lot more money later when the article spinning thing doesn’t work out for you. There’s an old saying that goes like this: â€Å"price buyers are twice buyers.† The choice is yours. What are you going to do?