Topic in Instruction Essay Example | Topics and Well Written Essays - 750 words - 2

Topic in Instruction - Essay Example In order to do this kind of advertising practices cowgirl has to link their company website to the mentioned search engines. The behavior of consumer is changing rapidly in this modern era of globalization. After the Second World War due to globalization the attraction of people is changing towards the advanced technology. Moreover by the website advertising strategy company can target a mass number of customers. This strategy will lower the advertising cost of the products of cowgirl chocolate as the company has to invest lees in this total page of commercial than the print media marketing (Ferrell and Hartline, 2010, p.153). The real fact is that many customers are linked by the internet while the readers of magazines are in limited numbers. In terms of product packaging strategy, company need not look for the creativity or artistic to pack the products. The quality of food product can do the appropriate market segmentation. Cowgirl chocolate should look for the suppliers who will supply the packaging raw material at a lower price. These two aspects can increase the profitability of the organization. Demand-based Pricing The major competency of cowgirl chocolate is that they launched chocolate products with a kick of little spiciness. Moreover the strategy will help cowgirl chocolate to expand their business market by creating various products that can attract the people of both old and new generation. It has seen from the case that their specialty regarding all the food products is on the top but people tend to buy the low price chocolate products than the expensive one. Due to different pricing of different products, customer can actually go for the better priced product. The new products like sweet chocolates are being used to appeal people to buy the products. As a result people can go for the sweet chocolates than the others due to variety of price level. When a product has higher demand then it is easy to decide when and how to increase the price of the product but when a product’s demand is decreasing then it is a tough task to do the pricing of that particular product (Stretton, 1999, p.153). They can take some strategies like customer feedback which can help cowgirl chocolates to do the market segmentation and the pricing strategies. Competition-based Pricing There are very few chocolate companies who are competitor of cowgirl chocolate. Cowgirl chocolate competes with the competitors to achieve the self-space at various retail outlets. In order to discuss the merits of competition-based pricing it is very much necessary to find who the competitors of the company are and what are the competitive advantages the company has? The advantage as well as the limitation of cowgirl chocolate has the pricing strategy due to various product lines. Cowgirl chocolate is facing the major competition from the sweet chocolate producing companies. The competitive advantages of cowgirl chocolate are attractive packaging and exceptional ta ste of products. Answer 2 Merlyn took an attempt to place her chocolates in the retail houses and got success by this attempt. However, the problem arises when cowgirl chocolate was unable to cut down the operational cost. As per as pricing, Cowgirl chocolate may consider four pricing strategies such as Promotional Pricing, Demand-based Pricing, Premium Pricing and Price lining. Cowgirl chocolate has adopted demand based pricing strategy as per different products. They

Newly Established Nations in World Wars Essay Example | Topics and Well Written Essays - 1250 words

Newly Established Nations in World Wars - Essay Example At the beginning of the XX century, Asian and African countries were occupied and controlled by European states and the USA. For instance, British Empire controlled population of 458 million people. Belgium had only one colony, the Belgian Congo, but its territory was 76 times larger than Belgium. Germany, France, the USA and Russia controlled countries Asian and African continent. For these colonies World War I opened the door to a revolution in world politics in which several perspectives on international relations competed for attention in the period of intellectual ferment (King 23). Speaking about the establishment of the new states, historians speak about policy of countries involved in a conflict. For instance, German aggression was fueled by Pan-Slavic policy provided in Sarajevo. Usually, the common sense of war concerns the questions of national safety, and usually accepted and accomplished not on the basis of choice, but on the bases of force connected with the bureaucrati c system. The main consequence of the WWI was new division of power and new world order. New states emerged in Eastern Europe and after the collapse of the Habsburg Empire and Turkish Revolution. The large-scale death and destruction exacted by World War 1 destroyed the security that had made current history a comfortable approach to international politics. That catastrophic global war, begun in 1914, was a painful learning experience that stimulated the search for knowledge that could address contemporary policy problems-notably war-in a theoretical context (King 45). After the war, Great Britain became one of the biggest debtors; the USA, and Woodrow Wilson, followed policy of isolationism; France occupied the Republic of Alsace-Lorraine but suffered from destructions caused by the war. Many of its colonial solders returned to native lands and began anti-imperial movements; Russia suffered from the civil war and the revolution (1917); Germany was subjected with obligations and rep arations under the Treaty of Versailles. Bending to French pressure, the Peace of Paris (the Versailles treaty) insisted on the destruction of Germany's armed forces, the loss of territory, and the imposition of heavy reparations to compensate the Allies for the damage that German militarism had exacted (King 76-77). The World War II created new opportunities for colonies to preserve their self-identity and national spirit. Domestically, nationalism inflamed forceful recovery of lost territory and rationalized the expansion of German borders to regain provinces ceded to others and to absorb Germans living in Austria, Czechoslovakia, and Poland (LaFeber 22). The rise of fascism animated this renewed imperialistic push. German aggression was fueled further by resentment of the punitive terms imposed at the 1919 Paris peace conference by the victorious World War I powers (France, Great Britain, Italy, Japan, and the United States). A key cause the WWII was the failure of the British hope for Anglo-American collaboration to maintain world order. That hope vanished when the United States, in a fit of anger, repudiated the Versailles peace treaty and retreated